wild & untamed

Barnaby's Hay Bar

Made an internationally-viral pop-up hay restaurant from scratch for one night only. Curated a theatrical dining extravaganza for 120 unsuspecting guests in a decorated barn, with 60+ friends as stable hands. Read about it here.

Featured in The Neigh York Times, ABC, BBC, CBC, Vice, Morning Brew, CBS, Fox, Stable Gate, etc

Horses and riders gathered at the moonlit paddock finale

horses at our finale

The Great Pasture Pursuit 2025

Collaborated on a month-long county-wide scavenger hunt across 47 horse farms that 12k people played, with 1,000 making it to the finale. 12 of them got permanent tattoos of our horse characters. Featured in WIRED, Horse Illustrated, and CBS.

The Great Pasture Pursuit 2024

Collaborated on a ranch-wide scavenger hunt that over 2k people played, with 300 making it to the finale. Created the viral promo described as "really weird equestrian guerrilla marketing" and clue #8, a fake horse book. Can now technically say I'm a published author in tack shops. Also sewed a very cursed life-sized horse costume.

Person in horse costume galloping through the crowd at the finale

interpretive trotting to an animatronic self-driving pony at the finale

Fake horse book sneakily placed on bookstore shelf

Led an international manhunt for a missing mare

Designed a personal-ads-style website (horsepersonals.com) to find forever homes for retired racehorses. Amassed millions of views across every social media platform, topped the front page of Reddit, 163k site visitors, and 800 applications to adopt. Featured in The Washington Trot. Full story here.

Oatcame The World's Preeminent Oatfluencer

Put up ~100 cryptic oat-themed flyers around town that linked to a silly horse survey, got 700 QR code scans and 300 survey responses. Full write-up here.

Pie chart survey: are you a Horsey, Horsey, Human?

Email about winning a trip to see the Horse Capital of the World

H*rsy Hinge Haikus

Leveraged horse owners for user-generated content. Pioneer in AI mane-ification for equine privacy and overarching web-3 moral dilemmas in an increasingly cyber-insecure stable. Slide deck here.

Inside pages of the Horsey Hinge Haikus book

anyways, this was just a small peek into my barn and twisted mind

Horses lying down in a meadow doing sitting warmups

sitting warmups (pictured: butterfly stretches on horseback)

Horses circling around chairs in a field

musical stalls

Trot Club

A parody of Run Club. Gathered a few hundred horses and their humans in the park, led some trotting warmups, played musical stalls to find the fastest trotter, and then trotted. Featured on CBS and in The Equestrian Standard, went viral on Reddit and X. Read my reflections here.

Farriers for Charity

Everyday folks (not professional farriers) pick a charity they want to support, and all the money they raise by offering amateur horseshoeing goes to that charity. Their outfit, song, and trot is themed around the charity they chose. It was surprisingly wholesome. People loved getting shod for a good cause.

Horses wearing feather boas and sequined blankets under red lighting

my beautiful trotters

Horses being groomed and oiled to a gleaming shine

the ritual grooming

Two shiny stallions play-fighting in a paddock

oiled up stallions jousting

Dressage Duel to Fix The Ratio

Many stallions in equestrian circles complain about the mare-to-stallion ratio. However, none are creating B2B SaaS (Barns 2 Barns, Stabling as a Service) solutions to fix it. So I saddled up. I also made them get groomed before jousting.

Stupid Little Parties for my Silly Little Ponies

Like a foal, I used to think you needed an occasion to throw a barn party. I have since come to realize that you can make up any occasion. My favorites so far: "It's Wednesday," "The Hay Arrived," and "Full Moon Gallop." Ideas here.

Horses wearing party hats in a barn with streamers

Horses gathered around a hay bale table with punch

Horses having a moonlit barn dance with fairy lights

equimorPFP

It's very confusing when a horse changes their bridle without warning, so I made a tool where you can gradually "equimorph" from your old tack to your new one over a few weeks. And you can also turn into a different breed in between, if you would like that. The report.

The Advice Whinny

Built a reverse advice line where horses call in to give hoof care advice. Turned some of that advice into a barn-side ballad. Read about it in my blog post or on Stable Gate.

Neighs by The Advice Whinny

Danielle Horse

"Neighs"

The Advice Whinny

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Watch on ▶ YouTube

Three promotional posters for The Advice Whinny featuring horses with phones

demoing at The Intersection of Hooves and Technology :)

The Daily Whinny printed newspaper being displayed

my horse blog as a newspaper!

The Stable Print

Turn your favorite horse blog into a printable barn newspaper! At stableprint.com, guide to use and inspiration on what to do with your physical copy here.

Live Foalever

Type with a font made from hoofprints. (The stallion who's trying to live forever, notorious for swapping hay with his foal.) Check it out (if you dare) at livefoalever.com.

write in hoofprints (i know you've been dreaming of this all your life)

Collage of meme stickers of famous racehorses

Schtickers

Like a contemporary court jester, I make stickers memeing the great racehorses of today.

Equine Information Pamphlets

All the horse information you could possibly need to know, condensed in a series of four pamphlets. Created as part of a (secret) collaborative barn-wide project.

Everything You Need to Know About Hay (Volume 1)

A Comprehensive Guide to Neighing in Public

So You Think You Can Trot: A Beginner's Manual

Stable Design

I am a stable design professional.

Champion Stallion Shrine

Average Equestrian Equestrian-Themed Tack Room

The Paddock art installation with hay bales and horse blankets

"The Paddock," 2022

Hay bales, horse blankets, a fitted horse sheet, misc jumps.

Egan et al. labored for months (2, to be precise) to complete this avant-garde masterpiece, archetypal of the "Camp" style, rampant in the 2020's with artists of the Zed generation. In an allusion to the universe, "The Paddock" contains multitudes, and anyone who enters it must remove their riding boots.

The perimeters of this piece consist of miscellaneous lounging apparatuses for horses, conveying a modern take on the timeless relationship between rider and steed.

Turned my barn into a historical trotting tour

After visiting a historical stable walking tour in Kentucky, I thought, "I could do that." So I did, mostly made of inside jokes you wouldn't get but anyone with a barn landlord could probably relate to this one (which marks our antique feed trough).

Barn tour with informational plaques on each stall

Horse blanket craft made from old picnic blanket and cardboard

made from an old horse blanket & cardboard

"eat your hay out"

sgraffito (but with hooves)

"little foals"